Your brand.Your rules.On every agent.
Commerce is moving to agents. Brands are losing the two things they've spent decades building: control over how they're represented, and control over the commercial logic they run on every customer. Henneth is the layer that gives both back.
Brands already running on Henneth
- SEPHORA
- TURKCELL
- BOYNER
- FLORMAR
- iBood
- instantprint
- KIĞILI
- TIMELINE
LLMs are probabilistic. Your commerce is deterministic.
Prices, promos, eligibility, campaigns. Today there is nothing between the models and the brand that holds them in place. Henneth is that layer, and it works on two levels.
Being understood
Products, campaigns and brand, represented correctly to every agent. Price, stock and delivery come straight from your systems, so no model has to guess.
Table stakes. Every brand will need it.
Commercially programmable
The logic you run on the web, running on agents: campaign eligibility and promo rules first, customer-level offers after. Every brand runs this on the web. On agents, nobody can yet.
The real business. We are building it with our first brands.
A harness of harnesses, built for the CMO.
Technical teams are moving faster on agentic than marketing, yet the CMO owns the outcome. CDP, loyalty, PIM, ads, analytics and CRM sit in different places, and every model ships its own harness. Henneth brings them into one place and turns them into actions on agents.
Gandalf
Ask in plain words. Gandalf calls your systems, shows its work and asks before anything that matters.
Integrations
Your tools connect over MCP. Gandalf and background agents call them directly. No pipelines, no exports.
Brain
Your brand, your goals and your commercial rules, in your words. Every answer and every offer runs through it.
Background agents
Alerts and playbooks that run on their own. They watch every agent, catch what breaks and fix it with your approval.
slack.post_message #audio-team, 16 products
Shopify14 tools · catalog, stock
BigQuery5 tools · warehouse
Analytics6 tools · GA4 reports
ChatGPT Ads7 tools · campaigns
Jira9 tools · tickets
Slack4 tools · alerts, approvals
6 out-of-stock SKUs appeared in 212 assistant answers. Merchandising notified in Slack with the list.
Gemini quoted €279 for Pods Pro, live price is €249. Shopify product feed re-synced, corrected at 09:41.
Northwind now leads ChatGPT answers for "gift earbuds" with a −15% offer. Brief drafted for the campaign team. Waiting for your review.
That's Henneth.
Legible, then programmable
Every model gets your real catalog, campaigns and brand. Your commercial logic comes next.
One control surface
Your tools over MCP in one place, turned into actions on agents, with approval on what matters.
What changed for the brands already on it
products served to agents with live price and stock
iBood, daily dealsmanual reporting steps replaced by one weekly summary
instantprint, print on demandmore often the pick in ChatGPT, in the first quarter
Kığılı, fashion retail“Every deal we put live has to be readable, accurate and current for an agent on the day it goes live. That is an infrastructure problem, not a marketing one, and it is the one Henneth solves.”Head of E-commerceiBood
Take back control of how agents sell your brand.
A working session with your e-commerce and marketing leads. We map your catalog, promo and loyalty logic, show what agents see and offer today, and what would run through Henneth instead.