Henneth raises a $1M pre-seed led by Formus Capital
Platform/Gandalf

Gandalf.The agentic harness for enterprise marketing.

Ask in plain words. Gandalf reads your Henneth data, calls your tools over MCP, shows its work and asks before anything that matters.

GandalfAcme EMEA
Assistants describe our earbuds without battery life. Why, and what is it costing us?
henneth.get_catalog_issuescategory: "audio"380 ms
214 products missing battery life
shopify.get_productsids: 214, fields: ["battery_life"]210 ms
empty in Shopify, set in PIM for 198
ga4.run_reportsource: ai_assistants, days: 30640 ms
sessions 10,610 conversion 3.1% site avg 1.9%
Battery life is in your PIM for 198 of the 214 but never reached Shopify. I can copy it over and send the other 16 to the audio team.
shopify.update_product × 198
jira.create_issue, audio team, 16 products
ApproveReview list
How a task runs

Every task follows the same loop.

A trigger, the right context, an agent loop that calls your tools, and an outcome you approve. The same loop runs whether you ask or a background agent does.

What it does

One teammate across your whole stack.

answers

From your own data, with sources

Agent answers, catalog, GA4, BigQuery and ads in one question. Every number links back to the tool call it came from.

actions

Acts once you confirm

Updates product data, opens Jira tickets, posts to Slack. You see the plan before anything changes.

memory

Remembers how you work

Brain holds your brand, goals and rules in your words. Memory keeps past decisions, so you never explain the same thing twice.

dashboards

Pin what matters

Any chart Gandalf draws can be pinned. Pinned charts become dashboards that refresh on their own.

Control

You keep the decisions that matter.

Approval before every write

Reads run on their own. Anything that changes a product, a campaign or a message waits for your OK, with the exact calls listed.

Every call is logged

Each tool call is recorded with who triggered it, what it asked for and what came back.

Decisions you keep

Set the areas Gandalf always asks about, such as price, publishing and anything customer-facing.

Scoped access

Gandalf can only use the tools and permissions you connect in Integrations.

Take back control of how agents sell your brand.

A working session with your e-commerce and marketing leads. We map your catalog, campaigns and tools, show what agents see today, and what would run through Henneth instead.