HHenneth
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Infrastructure for the agent economy

Be discoverable.Stay transactable.

Henneth is the operating layer brands use to stay visible, recommended, and transactable as AI agents take over commerce.

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  • Stay visibleevery agent surface
  • Stay accuratelive agent-native catalog
  • Stay in controlone platform, every channel
Trusted by industry leaders
SEPHORADeFactoinstantprintSuperdrugICI PARIS XL
The shift

Discovery moved off your website.

Customers ask agents what to buy. Agents query brand infrastructure, not Google, not your homepage. If your catalog isn’t legible to agents, you’re invisible.

01Consumer
02Agent layer
03Henneth
04Brand
Asks
  • “Best linen blazer under €100?”
  • “Compare DeFacto vs Mavi”
  • “What’s in stock in size M?”
Routes through
  • ChatGPT
  • Claude
  • Perplexity
  • Gemini
Control plane
  • L Lens · visibility
  • P Prism · catalog
  • B Playbooks · acts
Live
Your data
  • Live catalog
  • Inventory · pricing
  • Brand signals
  • Citations · reviews

Without Henneth

Agents make up answers from stale crawls. Your stock and prices are wrong. You can’t see who’s recommending you, or why.

With Henneth

Agents query your live infrastructure. You measure visibility per platform, fix gaps, and compound advantage every week.

The platform

Three layers. One control plane.

Lens watches. Prism serves. Playbooks acts. The operating stack for agent-driven commerce.

01Signal Planeread · measure
Henneth Lens

See how agents see you.

Live visibility, share-of-voice, sentiment, and citations measured every four hours across every major agent surface.

Explore Lens
Cadence
4 h
Surfaces
12
Retention
24 mo
Output
API · webhook
02Data Planeserve · resolve
Henneth Prism

A catalog agents can read.

One agent-native feed: prices, stock, attributes, rich context. Synced from your OMS in seconds, served at the edge.

Explore Prism
Sync
< 60 s
Protocols
REST · MCP
Edge
CF · Akamai
Throughput
10 k rps
03Workflow Planeact · ship
Henneth Playbooks

Turn signal into output.

Composable, versioned workflows that your team triggers on a schedule or in response to events. Writes back to your stack.

Explore Playbooks
Triggers
Event · cron
Templates
40+
Sinks
CMS · Slack
Audit
Per run
The loop

A closed system, not a stack of tools.

Each layer feeds the next. The signal Lens captures becomes the data Prism serves and the work Playbooks ships. Which raises the score Lens measures next week.

01
Lens
measures
Visibility, citations, sentiment, per agent, every four hours.
02
Prism
exposes
Live catalog, structured attributes, agent-ready endpoints.
03
Playbooks
ships
Audits, briefs, content, back into Prism, back into the world.
Henneth is the first platform that treats agent traffic as the channel it actually is. We’re running it across categories, the depth of measurement is unlike anything else we’ve seen.
Director @ Sephora
Built for the team

One platform. Three jobs to be done.

Commercial, operational, and engineering surfaces in one platform, with the boundary between them respected. Each role gets the depth they need without the noise they don’t.

Chief Marketing Officer

A defensible read on the channel that’s actually moving.

Board-ready visibility metrics, attributable lift, competitive position. The number you can put next to revenue, every quarter.

  • Quarterly board report, generated
  • Competitive position, benchmarked
  • Spend justification, defensible
Head of Digital

The daily operating layer for what agents say and do.

A morning insight feed, weekly playbook runs, real-time alerts when something moves. Less dashboard, more decisions.

  • Daily insights, ranked by impact
  • Workflows that ship to your CMS
  • Alerts in Slack & Teams
CTO & Engineering

Infrastructure that fits the stack you already run.

First-party connectors for Cloudflare, Akamai, Workspace, Slack, Teams. SSO, SCIM, and a clean REST surface. No new platform to operate.

  • EU-hosted, GDPR-aligned
  • SSO, SCIM, audit logs
  • OpenAPI, webhooks, MCP
Common questions

FAQ.

Is agent traffic actually big enough to matter?
For the categories we work in, fashion, beauty, electronics, agent-mediated discovery is already double-digit percentages of branded research traffic and growing month-over-month. By the time it’s obvious in your analytics, the canonical sources have been set. Henneth is the layer that makes you one of those sources before that lock-in happens.
How long does it take to set up?
Lens baselines in two days, we onboard your brand, curate your tracked prompt set, and run two weeks of history before you go live. Prism integration depends on your stack: Shopify and Salesforce CC are typically a day; bespoke ERPs take a week with a thin adapter.
Does Henneth work alongside our existing martech stack?
Yes, explicitly. We don’t replace your CDP, CMS, or analytics. Henneth sits adjacent to them, reads from your OMS or PIM, and writes back to your CMS or task tracker. Native connectors for Cloudflare, Akamai, Google Workspace, Slack, and Teams are first-party.
Is our catalog and content data used to train models?
No. Customer data is never used for model training. We use third-party LLMs (Anthropic, OpenAI, Google) under zero-retention contracts, and our own retrieval surface stores only what we need to serve agent queries.
What about data residency and compliance?
EU-hosted by default, GDPR-aligned, with standard contractual clauses for any cross-border transfer. Enterprise customers can pin their data to specific EU regions per Order Form.
Talk to the people building this

Build on Henneth.

A 30-minute working session with a solutions engineer, or directly with one of the founders. We’ll walk through your stack, your category, and what a pilot looks like.

Book a demo →
30 minute call·Response under 5 min·EU-hosted, GDPR-aligned