Henneth raises a $1M pre-seed led by Formus Capital
Platform/Background agents

Background agents.Always watching, so your team does not have to.

Alerts and playbooks run on their own schedule. They catch what breaks in agent answers and in your catalog, and fix it with your approval.

Background agents4 running
Stock guard06:02

6 out-of-stock SKUs appeared in 212 assistant answers. Merchandising notified in Slack.

Price integrity09:40

Gemini quoted €279 for Pods Pro, live price is €249. Feed re-synced at 09:41.

Competitor move11:15

Northwind leads ChatGPT answers for "gift earbuds". Waiting for your review.

Playbookstoday
Stock guardevery hour · 3 actions
Price integritycontinuous · 1 fix
Catalog completenessdaily 06:00 · 214 fields
Campaign accuracydaily · 2 fixes
Two kinds

Alerts tell you. Playbooks handle it.

Alerts

A signal the moment something changes: a wrong price in an agent answer, a product that drops out, a competitor that moves in. Sent to Slack or email, with the evidence attached.

alert · 09:40

Gemini quoted €279 for Pods Pro. Live price is €249.

Playbooks

A routine that runs end to end: it checks, decides and acts through your tools, then reports back. Anything that writes waits for your OK unless you allow it.

playbook · Catalog completeness

Battery life copied to 198 products. 16 sent to the audio team in Jira.

Anatomy

Every playbook runs the same four steps.

Playbooks

Ready on day one.

Turn them on, set who hears about what, and they start running. Or describe a new one to Gandalf in plain words.

every hour

Stock guard

Finds out-of-stock products that agents keep recommending, so customers are not sent to a dead end.

alerts merchandising in Slack
continuous

Price integrity

Compares prices quoted by agents with your live prices and corrects the source when they drift.

re-syncs the product feed
daily

Catalog completeness

Finds the fields agents look for but your product pages miss, such as specs, sizes and materials.

fills from your PIM, tickets the rest
daily

Campaign accuracy

Checks that agents describe your live campaigns correctly, with the right dates and terms.

fixes the source, reports the change
daily

Competitor moves

Watches when a competitor starts leading answers in your categories and why.

drafts a brief for your team
your own

Describe it to Gandalf

"Every Monday, check our top 50 products in Gemini and tell me what changed." It becomes a playbook.

Take back control of how agents sell your brand.

A working session with your e-commerce and marketing leads. We map your catalog, campaigns and tools, show what agents see today, and what would run through Henneth instead.