Henneth raises a $1M pre-seed led by Formus Capital
Platform/03 Execute/Playbooks

Composable workflows for the agent stack.

Pre-built and custom playbooks turn signals from Lens and data from Prism into briefs, audits, FAQs and content, on a schedule or on demand.

01

Templates that work day one

Competitor audits, AI FAQ generators, content briefs, video repurposers. 24 templates tuned for agent visibility.

02

Triggered or scheduled

Run on a cron, fire on a Lens alert, or kick off manually. Outputs land in Slack, email or your CMS.

03

Auditable by default

Every run logs sources, prompts and outputs. Show your CMO why the agent recommended what it did.

Anatomy of a run

Trigger, source, transform, output.

Every playbook is a graph of four node types. Compose them in the UI, or drop to YAML when you need the full schema.

01

Trigger

Cron schedule, Lens alert, webhook, manual kick-off, or chained from another playbook.

schedulelens-alertwebhookmanual
02

Source

Lens queries, Prism SKUs, your CMS, competitor sites, Reddit, Trustpilot.

lens.citationsprism.cataloghttp.fetchreddit
03

Transform

Claude, GPT or Gemini, with structured output, tool calls and deterministic caching.

llm.claudellm.gptfiltermap
04

Output

Slack, Notion, Linear, email, webhook, Contentful, or back into Prism as enriched attributes.

slacknotionprism.pushemail
Template library

24 playbooks, working on day one.

Every template is versioned, auditable and forkable. Start from one of these or from an empty graph. The nine most run:

#PlaybookWhat it doesCadenceShips to
01Competitor citation auditRank competitor mentions across agent responses, flag new entrants, deliver a CMO-ready diff.Weekly
slackemail
02AI FAQ generatorDetect recurring questions in long-tail prompt clusters, generate structured FAQ blocks, push to CMS.On trigger
contentfulprism.push
03Content brief from citationsTake the top 10 pages agents cite, write a competitive brief for each, assign in Linear.Weekly
linearnotion
04Video to AI-ready transcriptTranscribe YouTube and TikTok content, extract claims, push structured Q&A into Prism.Bi-weekly
prism.pushcontentful
05Sentiment defense briefFires on a Lens sentiment drop. Pulls the sources, drafts response content, assigns to PR and support.On alert
slacklinear
06Attribute enrichment sweepFind SKUs missing material, fit or certification fields. Generate, validate, push back to catalog.Monthly
prism.push
07Morning visibility digestOne email. Three insights ranked by business impact, 08:00 local, in your head of digital's inbox.Daily
emailslack
08Board-ready AI share reportVisibility trend, competitive position, attributed uplift and next-quarter priorities as a deck.Quarterly
notionpdf
09New market readiness auditRun 400 localised prompts, map the competitive landscape, score feed readiness for a new region.On demand
notionemail
Auditability

Every run, every prompt, every source.

Playbooks keep the full execution trace for 18 months: models used, prompts sent, sources retrieved, outputs produced. Enterprise adds SOC 2 export and signed audit bundles.

Model provenance

Which model ran, with what system prompt, at what temperature, and which version of the playbook produced the output.

Source attribution

Every URL, SKU and Lens citation that informed a run, with timestamps and the raw content retrieved.

Diff and approval

Optional human-in-the-loop step for CMS pushes. Diff current and proposed content, approve in Slack, ship on approval.

“We replaced a sixteen-step manual Monday reporting ritual with one Playbook. Our CMO gets better insight, earlier, without touching a spreadsheet.”
Head of Marketinginstantprint
Questions we get

FAQ

Yes. Every template is a graph of nodes. Fork one, start from scratch in the visual builder, or write YAML. Custom Python and TypeScript nodes are supported on enterprise.

Automate the work agents create.

Bring the Monday ritual you want to retire. We build the playbook with you on the call.